Trainline launched an innovative campaign featuring AR activated OOH that transformed into live train departure boards. The campaign included a striking "domination" at London Waterloo, with 16 AR-enabled posters pulling live data from Trainline’s API. Using the WebAR platform 8th Wall, the experience delivered real-time train schedules and personalized insights on CO2 savings compared to other modes of transport. This eco-focused initiative aimed to educate travellers about reducing their carbon footprint.