Social AR experiences across TikTok, Snapchat and Instagram
Year
2018-2025
Services
Augmented Reailty
Client
Various incl. Spotify, Just Eat, Twitch, ASOS, Snapchat
Tech Stack
Spark AR, Lens Studio, JavaScript, GLSL, Blender
Intro
Working with over 50 clients to create more than a hundred AR experiences across TikTok, Instagram, and Snapchat. From fast turnarounds to always-on strategies, I’ve navigated the balance between simplicity and technical complexity. Scaling from quick, engaging moments to highly shareable experiences that drive real interaction.
Spotify
We developed an AR strategy for Spotify focused on reactive quick turnarounds to align with album releases, timed to capture momentum and amplified through artist promotion. While album artwork often provided a strong visual anchor, it could sometimes present creative limitations that required smart workarounds to keep the experiences fresh and engaging.
Just Eat
we built an AR strategy for Just Eat aimed at growing a recognisable and consistent brand presence across social platforms. Focused on creating a playful, ownable visual language that could evolve over time while staying instantly familiar. Each experience was designed to reinforce brand identity, helping AR become a key part of their wider marketing ecosystem.